Hebrew for “Apathetic”, Adish is a Tel-Aviv based based which seeks to merge the culture of the Middle East with high-end, contemporary streetwear. Adish founders Amit Luzon and Eyal Eliyahu’s main ambition is to use their creations as a medium to bring about change and mark a turning point in the disintegrating socio-political dynamics in their region.

With their debut line entering around hand-seen Palestinian embroidery which represented their first collaboration with a team of more than 50 talented Palestinian craftswomen, Adish are taking their mission to the next level by cultivating and working with numerous workshops throughout Palestine and Israel when designing their clothes.Their central vision is to empower, develop and connect between the different cultural groups of the region through collaborative efforts and the introduction of each culture’s traditional craft techniques into the global fashion industry.

The Lobby