Mimi Wade’s unique design aesthetic is heavily influenced by her starlet grandmother, otherwise known as ‘Granny Pammy’. The 50s film star and glamour girl remains the core inspiration behind the label. Mimi Wade scratches the surface of Hollywood perfection, spiked with reworked B-movie horror film posters featuring fierce heroines and gory graphics. Wade prides herself on designing unique pieces with a distinctly natural sartorial hyper-femininity. Her dedication to decadence has evoked endorsement from the likes of Pamela Anderson, Adwoa Aboah and Lana Del Rey and gained international recognition.