Iranian born, Paria Farzaneh holds her cultural roots at the core of her brand DNA. Paria draws inspiration from a fusion of memory, identity and profession. Combines these ideals with her Iranian heritage, results in a lavish array of artisan hand printed Iranian fabrics paired with simplistic British traditional shirting and tailoring materials. Paria Farzaneh is conscious of the pieces representing the wearer in their unique way. When casting for shows and campaigns, care is taken to build looks upon the characteristics of the wearer and layers to create structured silhouettes accordingly. A mixture of sports and technical fabrics are sighted throughout and seen with a brazen colour palette and thick patterned fabrics.