Steve O Smith

Emerging London-based contemporary womenswear designer Steve O Smith founded his eponymous brand in 2017 after graduating from the Rhode Island School of Design. With a focus on tailoring and craftmanship, Steve O Smith draws inspiration from historical references within his conceptual development in order to make collections that examine contemporary issues in a tongue and cheek manner. Steve O Smith’s design signature fuses beautiful feminine fabrics; in candy hues and monochromes, with sharp and unexpected cuts. Consistent features are glamorous hourglass shapes in fun prints, asymmetric shirting in luxury fabrics and mock-python leathers in classic silhouettes. In this way, Steve reworks tailoring for the millennial consumer – the consumer who recognises his assortment of references from trash TV via Heidi Montag to classical Hollywood cinema via Gentleman Prefer Blondes. SOS has also recently started presenting pre-season collections, starting with pre-fall 2020.

The Lobby