Studio ALCH

ALCH is an explorative menswear label, founded by Australian designer Alexandra Hackett. Now based in London, the label focuses on exploring the process of deconstruction and reconstruction, to extend the lifespan of a product. Through visualising the body as a product and clothing as a form of product packaging, ALCH creates pieces that question the conventional practicality of non-traditional apparel fabrications.  ALCH has worked collaboratively with various artists, including Kendrick Lamar, Stormzy, Young Thug, Little Dragon, and QT and the label’s founder was selected as 1 of 12 creatives to participate in Nike’s global Vote Forward Campaign to design her own Air Max in 2017.

The Lobby